Why 21st Century Organisations and Business Should Be Incorporating GIS

Geographic Information Systems, commonly referred to as a GIS, tend to be an unknown outside of mainstream industry. This is because so many businesses fail to recognise and understand the vital importance of location within their business data. In excess of 75% of your business data incorporates a geographic component, usually a postcode or a region although sometimes latitude and longitude coordinates too. Remember: all of your customers can be accurately located geographically somewhere upon the Earth!

If You Are An SME Business Owner Then You Need GIS

Firstly every business should be constantly striving to seek out new customers in order to develop, to expand and to successfully thrive. Secondly, to acquire a greater market share, your business must keep one step ahead of your competitors. Thirdly, with the above in mind, ask yourself the following questions in order to achieve this:

  • Where are my present customers located?
  • Where is my business selling more products/services?
  • In what other areas are similar customers located?
  • Where are our competitors located? 
  • In terms of territory expansion where should it be located? 
  • Where are my geographic boundaries?

How We Can Help

Here at Pinpoint Mapping we can import business datasets and perform location analysis and visualisation of your business data. We use Geographic Information systems to assist you in achieving greater business intelligence. GIS, location analysis and mapping presents your business with further insights, for example spotting sales trends or geographic hotspots in your datasets!

Geographic information systems allow you to make informed decisions resulting in greater efficiencies and potential increases in revenue within the business for example in farming. We can ultimately make your business more competitive. By employing geographic information systems we can help you to identify new (and perhaps missed!) business opportunities.

Call us today on 01454 550067 for a discussion on how the team here at Pinpoint Mapping can assist you with GIS in your ongoing business and customer sales developments.